VisaFirst Blog

“In shopping mall design, the Gruen transfer refers to the moment when consumers respond to “scripted disorientation” cues in the environment. It is named for Austrian architect Victor Gruen” Wikipedia

The Gruen Transfer is also a very popular show in Australia. Not long ago they gave two tourist agencies the task sell the unsellable. In a funny twist they end up making videos on invading New Zealand . The logo at the end of the second video leaves a very odd idea in peoples minds.

In order to restore balance in the universe, The Gruen Transfer released another video so New Zealand can …