UK will launch a negative advertising campaign in order to deter Bulgarians and Romanians from comming in the country
The British Government plans to start a very expensive negative advertising campaign in order to discourage Romanian and Bulgarian workers from coming in the country after the restrictions for foreign workers are lifted during the next year. The main point of the campaign will be to tell any prospective immigrants that UK is cold and rainy country and they will not feel not as good as they expected after having settled there. Furthermore the campaign will emphasize other downsides of the life in Britain such as the scarce opportunities that exist on the job market due to the current economic crisis and the statistically lower salaries of the immigrants in comparison with the local population. Many critics are however very skeptical about the effectiveness this message, as the main reasons for immigrants coming into the country are the higher salaries. The minimal salaries in Bulgaria and Romania are around 1 pound per hour which is much less than the minimal pay in the UK which is 6,19 pounds per hour. Therefore the main goal of the campaign according to many immigration specialists should be debunking the notion “the streets in UK are paved with gold”. Such kind of belief is held by many eastern Europeans, who consider the possibility of coming and working in the country. Other critics consider the negative campaign useless because they think that the predicted influx of workers from eastern Europe to UK will not happen, since Romanians and Bulgarians have closer ties with Spain and Germany than Britain. There is also certain amount of irony in the campaign because a lot of governments around the world spending millions on hiring London-based consultants to undertake “reputation laundering” there would be a peculiar irony if Britain chose to trash its own image perhaps by highlighting winter flooding of homes or the carnage of a Saturday night A&E ward.
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